Our Services
A connected capability built around your knowledge, designed to take opportunities from initial visibility through to completed sales.
Your brain. Your image. Your voice. Your video presence.
Your clone is the foundation of the Benchmark 360 journey. We work with you to build an AI clone designed to reflect your expertise, personality and way of communicating. It gives us a starting point for creating content that sounds like you, represents your perspective and helps customers understand your business.
Built from what makes you, you.
Your brain
We work with you to capture your knowledge, experience, opinions and the way you explain things. This provides the context that helps shape your content.
Your image
We build around your likeness to give your content a recognisable personal presence.
Your voice
We help establish a voice that reflects how you sound and communicate.
Your video presence
We help you create AI-assisted video featuring your likeness and voice, reducing the need to record every new message on camera.
Create more from the knowledge you already have.
An answer you give a customer can become a social post. An explanation of your service can become a video. A common concern can become a useful follow-up email. Together, we help you use your clone to develop content such as:
Content in minutes, with your judgement behind it.
Once your clone is established, the aim is to produce content in minutes, reducing the hours spent writing or planning repeated filming sessions. The time required depends on the format, complexity and revisions involved. You review and approve the content before it represents your business.
We build it with you.
Your involvement is fundamental. We guide you through capturing your expertise, developing your clone and learning how to use it. Together, we refine the foundations so your clone becomes a useful part of how you communicate.
Clear costs.
We'll explain the setup, technology and ongoing costs relevant to your requirements before you commit.
The foundation for what comes next.
With your clone established, our Marketing Academy helps you give its content a clear purpose: reaching the right audience, communicating your value and creating opportunities for conversation.
Ready to explore neural cloning for your business?
Consult with Nik Mayor and our technical production team.
Start with your customer.
Together, we explore who you want to reach, what they are trying to achieve and what influences their decisions. That understanding helps shape your message, your content and the way you explain your offer.
What we work on together.
Identify the customers you want to attract and understand their priorities, questions and concerns.
Explain what you do, who it helps and why your approach is valuable.
Turn your expertise into clear, relevant communication your audience can understand.
Use your clone to develop ideas around customer questions, buying decisions and the knowledge you have to share.
Develop an approach to nurturing interest and staying relevant when someone is interested but not ready to buy.
Understand what your activity is producing, from visibility and engagement to enquiries and sales conversations.
Learn it. Apply it. Develop it.
We connect the learning to your business and work through how to put it into practice. You and your team take an active role in shaping the message, reviewing content and applying the approach. We provide guidance and support as you develop your capability. The aim is to help you take greater ownership of your marketing and make more informed decisions about the tools and support you use.
Connect your marketing to the next conversation.
When your marketing generates interest, a clear follow-up process helps that interest progress. Our managed appointment-setting service can provide the team to continue those conversations and arrange relevant appointments for your salespeople.
You generate interest. We put a team behind the follow-up.
Give your leads a clear route from initial enquiry to a meaningful sales conversation. Benchmark 360 creates a bespoke appointment-setting team for your business, trained and managed in-house by us. We shape the approach around your offer, your customers and the leads your marketing generates.
Discuss managed appointment settingBuilt around your business.
A worthwhile appointment starts with understanding what makes someone a suitable prospect. We work with you to establish the questions to ask, the information to gather and the criteria for passing an opportunity to your sales team. We then train and manage the appointment-setting team around that approach.
What our team does.
- Follows up with leads generated through your marketing.
- Asks questions to understand needs and establish suitability.
- Explains the purpose of the next conversation.
- Arranges relevant appointments for your salespeople.
- Passes on useful context so your team can prepare.
- Follows up with prospects who need more time.
Managed by us. Connected to you.
Benchmark 360 takes responsibility for training and managing the appointment-setting team. You help us understand your offer, customer priorities and sales availability. We use that knowledge to shape the conversations and handover process. As your business develops, we work with you to keep the approach aligned with what your sales team needs.
Carry your message through the customer journey.
Your clone and marketing help people become familiar with your expertise. Our appointment-setting team continues that conversation. We align the approach with your positioning and offer so prospects receive a consistent message as they move from content to contact.
Make the next conversation count.
Once an appointment is arranged, your salespeople take the conversation forward. Our Sales Academy helps them develop the confidence and skills to understand the customer, communicate value and agree the next step.
Help your team make more of every relevant sales conversation.
An appointment creates an opportunity. Your team needs the confidence and skills to explore it properly. Our Sales Academy is a done-with-you service that helps you and your salespeople develop a practical, repeatable approach to winning business.
Build a shared approach your people can use.
When sales depend heavily on the owner or one experienced person, consistency can be difficult. We work with your team to strengthen how they prepare, understand customer needs, explain value and move conversations forward.
What we work on together.
Preparation
Use the information gathered before an appointment to enter the conversation with context and purpose.
Discovery and qualification
Ask questions that uncover customer needs, priorities and whether your offer is a good fit.
Presenting value
Connect what you provide to the outcomes the customer wants to achieve.
Discussing price
Build confidence in explaining costs and helping customers understand the value behind them.
Handling concerns
Explore objections thoughtfully and respond to what is actually holding the customer back.
Asking for the business
Recognise when to seek a decision and make the next step clear.
Follow-up
Develop consistent habits that keep opportunities moving and customers informed.
Practical development, applied to your business.
We work alongside you to connect the learning to your offer and customer conversations. Your team participates, practises and applies the skills. We provide guidance and constructive challenge to help those skills become part of everyday working habits.
Confidence, energy and respect for the customer.
Our approach is consultative, direct and people-focused. We help your team listen carefully, communicate clearly and ask for the business professionally, while protecting the reputation and relationships you have built.
Ready to refine your commercial execution?
Connect directly to schedule a practical sales review.